January 2, 2025 | 10:52

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Happy New Year from Sarawak

We hope everyone has had a wonderful holiday season, filled with rest, joy, and time well spent with loved ones. As we step into 2025, we’re excited to begin the year fully recharged and ready to take on new challenges and opportunities.

We look forward to growing together, creating impactful moments, and making 2025 a year of success.

Here’s to new beginnings, continued collaborations, and a prosperous year ahead! 🌟

Best wishes,
The Sarawak Group Team

November 28, 2024 | 14:54

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The secret to successful POS materials? Smart management and maximum impact

Complete visibility and control over your POS materials, even while they are stored in our warehouse? Whether it’s campaign-based, monthly shipments, or through an order portal, we offer those insights! Logistics from a Sales and Marketing perspective is what Sarawak Marketing Logistics is all about. We provide logistical services for marketing materials, aiming to maximize the return on these materials.

As soon as POS materials arrive in our warehouse, our team gets to work. We check the quality, quantities, and packaging of the items. If anything doesn’t match the agreed specifications, we immediately contact the client. If everything is in order, we log the materials into our Salesforce system, giving the client real-time insight into the materials and their status.

Campaign-Based Shipments

We are fully cloud-based on the Salesforce platform, integrated with our Warehouse Management System. This forms the foundation for receiving, storing, and shipping materials. All the activities we perform are linked to your sales points, which we refer to as your “Account Locations.” At these locations, we create profiles for your sales points, allowing us to know exactly which type and quantity of POS material should be sent to each location. We can also provide ordering advice.

The database of Account Locations is updated in real-time and can be edited by various stakeholders—such as Area Managers—simultaneously. This allows for quick adjustments, especially during a new campaign rollout. Even during large shipping rounds of 300 to 500 locations, “custom orders” can still be made. This helps prevent POS materials from not being placed or wasted. Additionally, all shipments can be tracked via track & trace, both by us and the client.

Timely Destruction of Slow Movers

Since all activities are registered in our online portal, you can follow shipment statuses and monitor stock levels. Built-in notifications, reports, and dashboards offer easy tracking of slow-moving items or safety stock levels. All previous activities remain visible for each unique Account Location, ensuring the historical data is preserved. You can use this historical data, in collaboration with our Business Analyst, to analyze trends and optimize future projects while timely destroying slow-moving items.

Merchandisers

Once the POS materials are handed over to our merchandisers, they go to work. The materials are placed on the store floor, and through a ‘survey,’ the merchandiser answers pre-agreed questions. At the same time, a “proof of work” is completed with a photo of the material placed in the store. The client immediately has access to the final results for each store once the survey is completed.

In short, we offer our clients as much visibility and control as they desire. Want us to handle certain tasks related to the POS? For example, placing reorders of materials? We can take care of it!

If you’d like to have POS materials placed in-store and have the preparation handled by our warehouse team, let’s explore the possibilities together. Call us at 072-5413939 or email j.borst@sarawak.nl.

November 22, 2024 | 13:45

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Efficiency and customization: How to strengthen your Teams for better sales?

In marketing and communication, it’s crucial to protect your brand identity while ensuring efficiency, especially when working with multiple sales points, stores, or branches. An online local marketing platform offers a solution for easily managing your marketing materials while ensuring consistent and professional communication, regardless of location or users’ technical skill levels.

Centralized Access to Marketing Materials

This platform enables your sales points and/or Account Managers to easily access standard designs, stocked materials, or on-demand products, all aligned with your brand guidelines. Additionally, templates can be quickly adapted for local customization. Each branch or region can create relevant marketing materials tailored to their market while strictly adhering to your brand’s visual identity.

The platform is designed to be user-friendly, allowing even users without graphic or technical expertise to create, manage, and order marketing materials quickly and easily. This ensures a seamless process where all materials not only meet brand standards but are also customized for local use.

Flexible Online Banners and Time Savings

With this platform, online banners can be customized effortlessly. A design team creates a base design once, and the system automatically generates a flexible template. This allows for easy adjustment of advertisements into various formats, perfect for platforms like Facebook and Instagram.

This method saves significant time. While previously each banner had to be manually optimized by a designer, it can now be done in just a few simple steps. This process drastically reduces the time and costs typically needed to adapt advertisements.

Example of Time and Cost Savings

Imagine having five flexible templates available, each generating 100 advertisements—a total of 500 advertisements. If manually adapting one advertisement takes an average of 20 minutes, using flexible templates drastically reduces this time. The result: substantial savings in labor hours and costs.

Better ROI for Your Marketing Budget

By using tools that combine efficiency and flexibility, you not only reduce the workload for your marketing team but also optimize your budget. The use of templates and local customization allows for the rapid development of marketing materials on a large scale without compromising quality. This ensures optimal resource utilization and strengthens your brand’s market position.

Curious to Explore the Possibilities? Schedule a live demo with Romy (r.denouden@spicelab.nl) to learn more.

November 20, 2024 | 14:48

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Sarawak Network Event – An Inspiring Evening of Connections and Innovation!

On Thursday, October 17th, we opened the doors to our office in Groot-Bijgaarden for our second networking event, welcoming 150 clients from various sectors such as Cosmetics, Consumer Electronics, and FMCG. It was an inspiring evening that highlighted the power of networking and innovation, with an international twist.

“Boarding passes, please!”

Upon arrival at the check-in desk, guests received their personal boarding pass and were immediately immersed in a dynamic “airport” experience that guided them through the evening. The Travel Retail shop provided a unique opportunity to explore a range of products—from chocolates and sweets to new perfumes and cosmetics. This wasn’t just a chance to taste, but also an opportunity to learn about the latest trends and developments in the industry.

The atmosphere was further enhanced in the departure lounge, where guests could mingle, share experiences, and gain new insights during a networking reception.

Inspirational Workshops

At the heart of the evening were the various workshops, offering a behind-the-scenes look at some of the key trends and developments in our sectors. Here’s a brief overview of the topics covered:

1. Travel Retail – Innovation in the Travel Sector
   In this session, participants gained deeper insights into developments within Travel Retail, with a special focus on strategies that have proven successful in the European market. The role of data analytics and customer insights was discussed in detail.
2. BeNeLux Marketing & Logistics – Collaborating Across Borders
   This workshop focused on the integration of logistics and marketing. From shipping processes to efficient promotion management, attendees discovered how different sectors can work together to enhance the customer experience.
3. Talent Development – Investing in the Future
   This session emphasized the value of continuous talent development within organizations. The importance of leadership, collaboration, and supporting employees through both internal and external training was highlighted as essential for creating a successful, future-oriented work environment.
4. Sales – Sales Processes and Technology
   Sales strategies in today’s market require an understanding of both customer needs and the right tools. This session shared practical tips on how modern technology can enhance sales strategies and improve customer relationships.
5. SpiceLab – Sustainable Marketing Management
   SpiceLab was presented as an innovative platform for managing, creating, and producing marketing materials both on-stock and on-demand. With sustainability and cost-efficiency becoming increasingly important, this workshop explored how technology can contribute to a more effective and environmentally responsible approach.

A festive end to the evening

After the workshops, the evening continued in a more relaxed atmosphere. Captain DJ Jean provided the musical closing, giving participants the chance to network further and enjoy the lively vibe of the event.

We look back on a successful evening that was not only focused on strengthening connections but, more importantly, on sharing knowledge and insights that can propel us all forward. We hope to organize more such inspiring events in the future—perhaps even in the Netherlands!

Want to know more about any of the topics discussed? Contact us at 072-5413939 or j.borst@sarawak.nl for more information, or visit our website!

April 26, 2024 | 11:59

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Mother’s day in store

Mother’s Day is a special time of year for mothers and children all over the country. But did you know that it’s also one of the most important commercial holidays for your brand? Mother’s Day is the third most important retail holiday in the world, so no brand should miss it.

Special attention for your products

Sunday May 14 is Mother’s Day again. Children have been trying to keep their surprise a secret for days, because for some, Mother’s Day is a unique opportunity to honor moms. Others think it’s just a compulsory commercial song. But it’s precisely this commercial aspect that provides a great opportunity for brands to promote themselves. 60% of Dutch people celebrate Mother’s Day, and 53% of them say they also buy a gift for their mother.

First, let’s take a look at what the parent market currently looks like.

• Mothers are a target group that spends significant sums of money throughout the year on various product categories. They are therefore fairly easy to recognize and target Mother’s Day Sales Animator. This creates numerous cross-selling and up-selling opportunities.
• This is a target group that will always exist. And mothers want the best for their children, which makes them open to advice and support in their decision-making process. Interaction that goes beyond the simple product or service is therefore entirely possible here.
• Retailers focus relatively little on mothers, and the target group is often overlooked in traditional loyalty programs.

Commercial

What can you do to promote your product and brand in time for the big day? Visual merchandising can be a very cost-effective tactic for increasing sales, complementing paid advertising and social networks. It should reflect your brand identity, entice people into the store and encourage them to make purchases. In-store marketing can increase sales by up to 20%.

During the peak sales days around Mother’s Day, our regular Shop-in-Shop and Flex sales promoters are hard at work. Our efforts and your sales often triple on these days.

Perfect target group

In short, if we list these characteristics, mothers seem to be the ideal target group. They’re ubiquitous, still relatively often forgotten, but they’re very open to contact – provided you offer them useful information. Would you like to know how we can do this for your brand? Then take a look at Field Marketing or contact Jennifer Borst: j.borst@racktime.eu

April 17, 2024 | 14:41

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Boost Your Sustainability Efforts!

The SUB Platform is now live! Over the past year, we’ve worked together with SUB | Sustainable Boost to develop a platform designed to accelerate sustainability within companies and organizations. The platform offers tools to quickly assess your sustainability profile, calculate your carbon footprint, and access a wealth of knowledge on sustainable practices. From there, you can set goals, collaborate with colleagues and stakeholders, and work towards your sustainability targets—all in one place.

A strong partnership

Sarawak Nederland recognized the need to further professionalize its sustainability efforts, which led to a partnership with Sustainable Boost. Our role primarily involved providing feedback on the tools and platform, especially from a user perspective, focusing on functionality and user experience. As a result, Sarawak has started using SUB’s tools, such as the Barometer, Dashboard, and Footprint, to foster internal and external insight, engagement, and awareness around sustainability.

MKB!dee Initiative

The development of the platform began a year ago after we, in collaboration with SUB | Sustainable Boost, Breedweer, and Specialist in Websites, received a grant through the MKB!dee initiative. MKB!dee is a program supported by the Dutch Ministries of Economic Affairs and Climate and Social Affairs and Employment, aimed at helping entrepreneurs with innovative ideas to enhance employee development within their companies, industries, or regions. These entrepreneurs identify challenges and come up with innovative solutions to address them.

Sign up now!

On May 16, we will officially launch the platform and celebrate the end result with all our partners.

Key acievements in Q1 2023

In the first quarter of this year, we’ve already accomplished several milestones that contribute to our sustainability objectives, including:

• Update of our CSR policy and Code of Conduct following collaboration with the Sarawak Group.
• Testing of the SUB Platform in preparation for launch.
• Installation of LED lighting at Fluorietweg 17 (Field Service).
• Energy storage offer for our solar panel systems.
• Partnership and donations to the Maria Magdalena Foundation.
• Ongoing development of our performance management cycle.

From sustainability ambitions to real-world impact—let’s go!