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Mother’s day in store
Mother’s Day is a special time of year for mothers and children all over the country. But did you know that it’s also one of the most important commercial holidays for your brand? Mother’s Day is the third most important retail holiday in the world, so no brand should miss it.
Special attention for your products
Sunday May 14 is Mother’s Day again. Children have been trying to keep their surprise a secret for days, because for some, Mother’s Day is a unique opportunity to honor moms. Others think it’s just a compulsory commercial song. But it’s precisely this commercial aspect that provides a great opportunity for brands to promote themselves. 60% of Dutch people celebrate Mother’s Day, and 53% of them say they also buy a gift for their mother.
First, let’s take a look at what the parent market currently looks like.
- Mothers are a target group that spends significant sums of money throughout the year on various product categories. They are therefore fairly easy to recognize and target Mother’s Day Sales Animator. This creates numerous cross-selling and up-selling opportunities.
- This is a target group that will always exist. And mothers want the best for their children, which makes them open to advice and support in their decision-making process. Interaction that goes beyond the simple product or service is therefore entirely possible here.
- Retailers focus relatively little on mothers, and the target group is often overlooked in traditional loyalty programs.
Commercial
What can you do to promote your product and brand in time for the big day? Visual merchandising can be a very cost-effective tactic for increasing sales, complementing paid advertising and social networks. It should reflect your brand identity, entice people into the store and encourage them to make purchases. In-store marketing can increase sales by up to 20%.
During the peak sales days around Mother’s Day, our regular Shop-in-Shop and Flex sales promoters are hard at work. Our efforts and your sales often triple on these days.
Perfect target group
In short, if we list these characteristics, mothers seem to be the ideal target group. They’re ubiquitous, still relatively often forgotten, but they’re very open to contact – provided you offer them useful information. Would you like to know how we can do this for your brand? Then take a look at Field Marketing or contact Jennifer Borst: j.borst@racktime.eu
