Our Services
BRAND ACTIVATION
With almost 30 years of experience, Sarawak the Netherlands excels in product and sales demonstrations, training of store personnel, and improving store floor visibility. Our team of Sales Professionals and Sales Talents ensures the perfect match with your brand and market. We are committed to achieving your goals with dedication and a focus on results. Our expertise includes Shop-in-Shop staff, in-store demonstrations, promotional campaigns and other activations. Sarawak is all about KPI management, developing commercial talent and maximizing return on investment. With dedication to brands, we ensure optimal results and sustainable growth.
SARAWAK BRAND ACTIVATION MEANS:
- KPI management for optimal results
- Constant development of commercial talent
- Highly educated and commercially trained experts
- Maximum return on investment
- A passion for Retail and brands
SALES PROMOTORS
Our sales promoters are experts in convincing customers and increasing sales. They bring your products to life in stores, at events and other strategic locations. With their dedication and knowledge, they ensure an immediate increase in your sales figures and strengthen the bond between your brand and the consumer. With our sales promoters, we provide the temporary deployment (campaign-based) of extra sales force on the shop floor in the run-up to, for example, holidays.
BRAND AMBASSADORS
Our Brand Ambassadors represent your brand in an authentic way. They create a lasting impression on your customers by delivering interactive and inspiring brand experiences. This leads to stronger brand loyalty and repeat purchases. This structural deployment of sales force on the shop floor is used, for example, to staff Shop-in-Shops.
BEAUTY CONSULTANTS
The strength of our beauty consultants? Their expertise. Nothing is more convincing than passion and solid advice on your perfumes, makeup, and skincare products. They promote and sell your brand with deep knowledge. They stay up-to-date through thorough briefings and internal training.
Among our beauty consultants are certified makeup artists and professionals. They promote your brand with a smile, offering personalized advice to your customers before, during, and after makeup application.
Our beauty consultants are here to boost your sell-out, inform other sales staff about your products, and represent your brand in the local market. They are familiar with (store) protocols and have a true passion for their job and the beauty industry. You’ll find our beauty consultants in various perfume shops, luxury department stores, and drugstores.
PERFUME HOSTESSES
Our perfume hostesses undergo intensive training in fragrance knowledge, covering everything from the brand’s origin and fragrance notes to the story behind each scent. They love sharing this expertise with your customers, guiding them through the discovery of the perfume and engaging in storytelling. You’ll find our spraying teams in perfumeries at promotional stands, in busy shopping streets, and at events.
TRAVEL RETAIL
Sarawak is a premium field marketing agency active across various sectors. Travel Retail is one of our core areas of expertise at European airports.
We are proud to offer high-quality service and flexible staffing solutions for a wide range of brands from diverse luxury sectors, including cosmetics, spirits and wine, chocolate, and jewelry. Our sales promoters provide the highest level of hospitality to drive brand product sales and create a memorable customer experience.
Our core services in Travel Retail include sales consultancy, makeup sessions, perfume spraying, flyering, and sampling. Sarawak is a co-founder and member of an international network of staffing specialists and promotion agencies, known as the APA. The association brings together 10 agencies that cover more than 80 European airports. Discover the unique and fascinating world of Travel Retail!
